Spoonful of Sugar
Spoonful of Sugar was the ultimate Marketing challenge, How do you get across the importance of children’s well-being, while weaving in some heavy implied drug connotations, without demonising any one party, other than sugar?..
Inspired by the frankly awesome ‘NSPCC – I saw your willy’ animation, with the juxtaposition of a haunting soundtrack of a nursery rhyme, this was the result.
Peter Jones – Ambition Campaign with Sage
Although the campaign with Peter went on to win its share of awards in 2018, it is the theme which I’m most proud of, ‘Ambition.’
Ambition is the great leveller, it has nothing to do with success and everything to do with desire and drive, something which everyone can relate to. In addition to working with Peter, the greatest outcome of this campaign was to take just ‘one-word’ and make is accessible to the broadest possible audience.
Advanced Software
Train and Underground assets for the ‘Software Powered Possibility’ Campaign.
MalwareBytes – ‘Change the Record’
The security market is notoriously difficult to market to, so you need to be creative or you may as well go home. ‘Change the Record’ was a ridiculously cool piece of ‘Direct Marketing’ dressed as a ‘physical 7” vinyl single with a recorded message from the CEO of MalwareBytes.
Microsoft – ‘Your well-meaning best friend’
A beautiful animation for Microsoft and their Cloud Partner about ‘advice’ (with its tongue buried very firmly in its cheek).
Fujitsu – Fantasy Football Channel Campaign
The trouble with Vendor driven ‘Channel Campaigns’ is they’re generally painfully dull, so you have a very limited amount of time to grab your audience’s attention and to do that, you have to know what’s going to land with them…and this was a real belter.
The Entrepreneurs Circle
Inspired by the frankly awesome ‘Dollar shave viral ad’ and just as ridiculous , this little beauty was designed with one thing in mind, to get the attention of small and start-ups businesses.
